Is Apple's 64-Bit A7 Processor Hype Just More Reality Distortion Field?

Is Apple's 64-Bit A7 Processor Hype Just More Reality Distortion Field? http://www.forbes.com/sites/davealtavilla/2013/09/12/is-apples-64-bit-a7-processor-hype-just-more-reality-distortion-field/